About Us
From altitude comes clarity.
From clarity, character.
Our Founders
Carlos Taracena
Founder
I am a Latin American entrepreneur and brand builder with over 18 years of experience scaling operations and launching ventures across the U.S., the Caribbean, and Latin America. Before founding Cumbre de la Vida, I served as Vice President at Unique Vacations, the worldwide marketing and sales arm of Sandals Resorts, where I led cross-border hospitality operations and crafted high-touch customer experiences for one of the most iconic luxury brands in the Caribbean.
I have built and led nearshore teams serving industries from fintech to travel and consumer services, and have consistently translated local insight into global execution. As a graduate of EADA(Spain) and PUCP (Peru) University, I combine strategic discipline with creative instinct—a balance now fueling my work in the spirits world.
As Founder & CEO of Cumbre de la Vida, I am building a Tequila and ready-to-drink brand rooted in cultural authenticity, modern energy, and emotional storytelling. With significant early traction— including national distribution agreements, agency partnerships, and a high-performing flavor lineup—I am positioning the brand to become the next breakout in premium spirits. More than a product, Cumbre de la Vida reflects my passion for Latin culture, hospitality, and gathering around life’s most meaningful moments.
Mark S. Miller
Founder
From First Sip to Spirits Producer
My journey with agave spirits began not with a grand plan, but with a single, transformative sip. Like many, my initial encounters with Tequila were less than inspiring. That all changed the moment I tasted a truly quality, additive-free, 100% Blue Weber agave Tequila. It was a revelation, shattering my preconceived notions and opening my eyes to the incredible complexity and artistry of the spirit.
That pivotal experience ignited a deep passion. I began a dedicated pursuit of small-batch, authentic brands, delving into every available resource. I devoured books and publications, expanding my knowledge of distillation, terroir, and tradition. The digital world became a new frontier, as I connected with like-minded enthusiasts in online communities, sharing discoveries and deepening my understanding.
This passion quickly materialized into a tangible collection, now boasting over 500 rare Tequila bottles. Each bottle tells a story, a testament to the diverse expressions and rich history of Tequila. But the ultimate turning point arrived with my first amazing trip to Jalisco, Mexico. Walking the sun-drenched streets of Tequila town and experiencing the renowned distilleries firsthand was more than just a visit; it was a calling. The rich heritage, the dedication of the jimadors, and the sheer magic of the process convinced me: I had to create my own. Now, I'm channeling this lifelong passion into producing my own exceptional Tequila and innovating with unique, Tequila-based RTD cocktails.
Product Highlights
Authentic Mexican Heritage
Rooted in the traditions of Jalisco, honoring the generations of jimadores and distillers behind every bottle.
Small-Batch Production
Limited runs ensure quality control, exclusivity, and attention to detail in every sip.
Sensory Sophistication
Refined flavor profiles created for sipping, not mixing — complex, nuanced, and long-lasting.
Transparency & Integrity
No additives, artificial flavoring, or shortcuts — just pure, unaltered Tequila made with respect for tradition.
Craftsmanship & Artisinal Process
Made using slow, ancestral methods — from hand-harvested agave to traditional brick ovens and copper distillation.
Sustainability & Land Stewardship
Committed to preserving the land, water, and communities that give rise to agave through regenerative farming and fair labor practices.
Cultural Reverence
More than a drink — a tribute to Mexican culture, ritual, and story. Each bottle tells a piece of the country's soul.
Global Elegance, Local Soul
Crafted in Mexico, revered worldwide. A seamless blend of local identity and global sophistication.